Colours can have a significant mental, physical and emotional impact that influences how people feel and how they behave.
When selecting colours it is critical to think about how they are likely to be perceived and the impact they are likely to have in the relevant context, keeping in mind that the meaning of a colour will also change based on the cultural, psychological and personal associations of the viewer.
The perceived meaning of purple also varies significantly across the wide variety of shades e.g. from the most delicate lilacs and calming lavenders to the deepest violet hues.
Purple, which is a secondary colour derived from the combination of blue and red, is commonly associated with:
Spirituality
Dreams
Consciousness
Expansion
Escape
Fantasy
Enlightenment
Sensitivity
Femininity
Calmness
Compassion
Bravery
Authority
Devotion
Faith
Creativity
Inspiration
Imagination
Originality
Nostalgia
Mystery
Magic
Fulfilment
Quality
Value
Prestige
Intellect
Vitality
Dignity
Pride
Peace
Wealth
Power
Luxury
Nobility
Ambition
Wisdom
