Updated: Nov 7, 2019
Whether they are aware of it or not, colours can have a significant mental, physical and emotional impact that influences how people feel and how they behave.
The meaning of a colour can also change significantly based on the cultural, psychological and personal associations of the viewer.
When selecting colours it is critical to think about how they are likely to be perceived and the impact they are likely to have in the relevant context e.g. a red wedding dress in China symbolises prosperity, luck and happiness.
Red is one of the 3 primary colours (red, blue and yellow) and its meaning also varies widely across the red spectrum, from the softest pink and strawberries shades, to the deepest ruby and plum hues.
Red is commonly associated with: