Whether they are aware of it or not, colours can have a significant mental, physical and emotional impact that influences how people feel and how they behave.
The meaning of a colour can also change significantly based on the cultural, psychological and personal associations of the viewer.
When selecting colours it is critical to think about how they are likely to be perceived and the impact they are likely to have in the relevant context e.g. a red wedding dress in China symbolises prosperity, luck and happiness.
Red is one of the 3 primary colours (red, blue and yellow) and its meaning also varies widely across the red spectrum, from the softest pink and strawberries shades, to the deepest ruby and plum hues.
Red is commonly associated with:
Strength
Power
Leadership
Bravery
Love
Beauty
Passion
Seduction
Romance
Sensitivity
Sexuality
Attention
Prosperity
Fortune
Heat
Protection
Enthusiasm
Excitement
Energy
Vigour
Daring
Adventure
Spontaneity
Impulsiveness
Invigoration
Stimulation
Confidence
Assertiveness
Action
Danger
Speed
Motivation
Adventure
Competitiveness
Vibrancy
Radiance
Determination
Willpower
Endurance
Intensity
Celebration
