It is critical to think about the meaning of colours when making selections for any project, whether they be for interiors, fashion, traffic lights or corporate branding.
Although we are often not conscious of it, the colours we are surrounded by can have significant mental, emotional and physical impacts on us and similarly they can easily influence the perceptions and behaviour of others.
It is always important to remember that the impact and meaning of a colour changes based on the cultural, psychological and personal associations of the viewer. Also the meanings for orange, as they do for all colours, vary across the wide variety of tints and shades e.g. from pale peach, citrus and terracotta tones to the vibrant orange of flames, sunrise and sunset.
Orange is a secondary colour as it is derived from mixing red and yellow and the complementary colour to orange is blue.
Orange is commonly associated with:
Creativity
Optimism
Positivity
Joy
Happiness
Warmth
Heat
Courage
Health
Rejuvenation
Youthfulness
Impulsiveness
Fun
Playfulness
Enjoyment
Communication
Cheerfulness
Enthusiasm
Independence
Energy
Adventure
Informality
Friendliness
Spontaneity
Inhibition
Stimulation
Vitality
Sexuality
Freedom
Self-expression
Confidence
Action
Visibility
Encouragement
Motivation
Competitiveness
Risk-taking
Contentment
Vibrancy
Compassion
Passion
Desire
Determination
Endurance
Success
Attraction
Pleasure
Comfort
Inspiration
