Updated: Nov 7, 2019
It is critical to think about the meaning of colours when making selections for any project, whether they be for interiors, fashion, traffic lights or corporate branding.
Although we are often not conscious of it, the colours we are surrounded by can have significant mental, emotional and physical impacts on us and similarly they can easily influence the perceptions and behaviour of others.
It is always important to remember that the impact and meaning of a colour changes based on the cultural, psychological and personal associations of the viewer. Also the meanings for orange, as they do for all colours, vary across the wide variety of tints and shades e.g. from pale peach, citrus and terracotta tones to the vibrant orange of flames, sunrise and sunset.
Orange is a secondary colour as it is derived from mixing red and yellow and the complementary colour to orange is blue.
Orange is commonly associated with: