Colours have significant mental, emotional and physical impacts on us, even though we may be unaware of it.
As colours influence perception and behaviour, it is very important to think about the meaning of colours when making selections for any project, whether you are selecting interior and exterior selections for your home, branding your business or designing clothes.
Often considered the colour of the sun and sunshine the meaning of yellow varies across the spectrum of hues, from pale lemons through to deep golden hues.
It is also critical to remember that the impact and meaning of a colour changes based on the cultural, psychological and personal associations of the viewer.
Yellow is one of the 3 primary colours (red, yellow and blue) and it is commonly associated with:
Happiness
Cheerfulness
Freshness
Newness
Originality
Hope
Clarity
Visibility
Attention
Energy
Fun
Humour
Joy
Youth
Optimism
Vision
Positivity
Warmth
Communication
Enthusiasm
Independence
Spontaneity
Stimulation
Vitality
Confidence
Action
Practicality
Intellect
Concentration
Knowledge
Memory
Inquisitiveness
Curiosity
Enlightenment
Prestige
Wisdom
Honour
