When choosing colours for any project, whether that be for a property renovation, company branding, product design or uniforms, it is important to think about the meaning of that colour.
Without realising it the colours we are surrounded by can have significant mental, emotional and physical impacts on us and similarly they can significantly impact the perceptions and behaviour of others, including potential buyers and clients.
The impact and meaning of a colour also changes based on your cultural, psychological and personal associations.
When people are asked their favourite colour, blue is the most common colour selected.
Blue is one of the three primary colours and the meanings for the colour blue vary across the broad spectrum of beautiful tints and shades, which range from soft sky blues and sparkling aquas to bright azure blues and deep sapphire hues.
Next to green, blue is the next most dominant colour in nature, ever present in the sky, lakes and oceans.
Blue is commonly associated with:
Life
Health
Healing
Purity
Cleanliness
Strength
Softness
Calmness
Coolness
Relaxation
Balance
Serenity
Peace
Tranquillity
Intuition
Understanding
Imagination
Inspiration
Expansiveness
Space
Freedom
Knowledge
Integrity
Trust
Truth
Honesty
Loyalty
Seriousness
Authority
Responsibility
Reliability
Security
Stability
Sincerity
Wisdom
Confidence
Faith
Intelligence
Self-expression
Unity
Friendliness
Dignity
Sensitivity
Responsiveness
Gentleness
